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Red Dot — Bigger Picture

Written by beth in February 28th, 2008  
11 Comments
Posted in: General Information     
In response to Ernie who states that his letter carrier says that using Consumers Choice will have no impact on print quantities --Your postal worker must not know that the “Householder Counts” and “Consumer Choice” counts are posted on the Canada Post website. I’m not sure how often CP updates

CMA - Word of Mouth Marketing Seminar

Written by beth in February 15th, 2008  
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Posted in: General Information     
http://www.the-cma.org/?WCE=C=56|K=227783|CAL=223287 This event listing reminds us that 2/3 of our business comes from word of mouth! Another reason why community programs generate sales...

Use your advertising dollars to give back!

Written by beth in February 15th, 2008  
1 Comment
Posted in: More Ideas for Paper Reduction     
Beth here: My response to Jonathon as well as other bloggers who believe in unaddressed admail -- The main purpose of my message in “community branding” is for advertisers to focus on what is working, stop what isn’t, and re-allocate these funds into giving back to the community.If $19 Billion

UN Refugee Agency - With our Thanks

Written by beth in February 15th, 2008  
2 Comments
Posted in: More Ideas for Paper Reduction     
The Red Dot Campiagn website was brought to my attention recently, (www.reddotcampaign.ca) and as a person responsible for managing a direct mail program for an international organization based in Canada, I would like to thank you for your efforts. "Junk mail" takes many forms...from credit card offers to important

Canada Post - we need more clarification

Written by beth in February 10th, 2008  
39 Comments
Posted in: Questions about the Campaign     
Hi guys, We are getting a lot of queries about municipal notices. A rather crazy policy that a crown corporation is selective about what government mail it delivers. Note: Many municipal notices can be found online. A retired letter carrier called me that most carriers will deliver any municipal notices -- if they

Election Notices - Fairness of Consumers Choice Rules

Written by beth in February 10th, 2008  
12 Comments
Posted in: Questions about the Campaign     
I think this is a great campaign - my organizations have already taken part in similar grassroots campaigns in the past, but this one seems much more likely to succeed because of cooperation from Canada Post. However, I have a question about election flyers and how they are treated by

CMA - Do Not Contact Registry comment

Written by beth in February 10th, 2008  
7 Comments
Posted in: General Information     
Hi, Thank you for organizing the reddotcampaign! This information and awareness is well overdue. On your webpage, I see your four steps to reducing junkmail and I have a question about the CMA do not contact list. On the list of things "I understand:" when completing the personal information it

Spreading the word, 4k at a time…

Written by beth in February 6th, 2008  
15 Comments
Posted in: FeedBack, For Better or Worse!     
You are a true hero of mine…this is FANTASTIC right down to the design and delivery…aside form sending in my next email to 4,000+, let me know how I can ever be of assistance. LB

Kudos

Written by beth in February 6th, 2008  
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Posted in: FeedBack, For Better or Worse!     
Hi beth,it was very inspirational to hear you on the morning show today! congrats! you sounded poised, super savvy and passionate about your work. Tom & I especially enjoyed the Canada Post lady squirm on the funding question! Keep on being the earth warrior!:o)m

From my awesome chiro!

Written by beth in February 6th, 2008  
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Posted in: General Information     
Wild! You give me some stickers and a couple days later someone else emails me this..... Great job Beth! The adjustments I give help you reconnect to your inner beauty – you are adjusting all of us to reconnect us to the outer beauty that is our Earth!
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    Print advertising has a huge environmental footprint and often only a 1-3% uptake on the offer. The good news is we can say NO! And our collective voices will encourage advertisers to re-evaluate their current marketing strategies and transition into more effective customer-focused and community-based initiatives.

    Launching a successful social marketing campaign is the best way to make this happen. That means we are counting on your help to spread the word and continue to make the Red Dot Campaign a success!

 

  • Lipstick on a Pig!
  • Canada Day E-Thank You to Canada Post
  • June ‘08 Canadian Geographic printed with 20% wheat fiber
  • Mobile marketing is so much fun!
  • Three Cheers for Canada Post’s Green Policy!
  • Special thanks to letter carriers who have supported Red Dot!
  • Kudos to Canadian Tire
  • Forests Not Phone Books!
  • Gratitude as We Welcome Spring
  • Ideas for Real Estate Agents

 

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Recent Entries

  • Lipstick on a Pig!
  • Canada Day E-Thank You to Canada Post
  • June ‘08 Canadian Geographic printed with 20% wheat fiber
  • Mobile marketing is so much fun!
  • Three Cheers for Canada Post’s Green Policy!
  • Special thanks to letter carriers who have supported Red Dot!
  • Kudos to Canadian Tire
  • Forests Not Phone Books!
  • Gratitude as We Welcome Spring
  • Ideas for Real Estate Agents

Recent Comments

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  • Eressea in More Info
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Most Comments

  • Canada Post - we need more clarification (39)
  • Thanks (25)
  • Awesome Questions (18)
  • Forests Not Phone Books! (18)
  • Spreading the word, 4k at a time... (15)
  • Election Notices - Fairness of Consumers Choice Rules (12)
  • Special thanks to letter carriers who have supported Red Dot! (12)
  • Check out the Rad Blog in this link (11)
  • Red Dot -- Bigger Picture  (11)
  • More Info (8)
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