Three cheers to Canadian Tire who just saved 30,000 trees with their decision to move their catalogue online. Their last print run was 6 million copies. Maybe we can encourage them to re-evaluate their flyer distribution too! Go green!!

And in keeping with our values at Red Dot — a quotation from their article…

A retail observer said the move is a natural progression for Canadian Tire as the company evolves to remain relevant and competitive. “It’s the wave of the future,” Rob Warren, director of the Asper Centre for Entrepreneurship at the University of Manitoba, said of the disappearance of the Canadian Tire catalogue. Warren said the move presents Canadian Tire as an environmentally responsible company, adding the company will see a huge savings in its production costs. Print catalogues require four to six months of production time before they reach customers, he said, adding an online version can be updated within six hours.

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