The Green Marketing Coalition was recently formed in the US. Marketing professionals are at least acknowledging the need to revisit best practices in conjunction with their green strategy. But in checking out their guidelines it is obvious why Forest Ethics compares it to Lipstick on a Pig. Blogger Olga Orda covers the story and lists Red Dot in her references. Starting the discussion is useful, but its time to make meaningful reductions to print quantities and reduce our carbon footprint (while of course increasing recycled content and using only FSC paper). Measure. Reduce. Offset. Canadians use 263 kg of paper per year while the average global citizen uses 54 kg per year. What’s wrong with this picture?

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