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Lipstick on a Pig!

Written by beth in July 29th, 2008  
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Posted in: General Information     Tags: best practices marketing, carbon footprint, green marketing coalition, olga orda
The Green Marketing Coalition was recently formed in the US. Marketing professionals are at least acknowledging the need to revisit best practices in conjunction with their green strategy. But in checking out their guidelines it is obvious why Forest Ethics compares it to Lipstick on a Pig. Blogger Olga Orda covers

Canada Day E-Thank You to Canada Post

Written by beth in July 6th, 2008  
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Posted in: General Information     
Check out the heartfelt comments and add your own to our e-thank you to Canada Post. Over the past few months I have marveled at our unique and generous Canadian qualities. As I worked with Forest Ethics Do Not Mail Team I understood more about the complexities they face in

June ‘08 Canadian Geographic printed with 20% wheat fiber

Written by beth in May 21st, 2008  
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Posted in: General Information     
They said it couldn't be done. But the team at Markets Initiative made it happen. Using agricultural residues would take the pressure off deforestation -- and add some extra income to the farm gate. The pulp and paper process is far more efficient than wood fibers. Here's to another win:win

Mobile marketing is so much fun!

Written by beth in May 16th, 2008  
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Posted in: General Information     
Just to prove we dont always need paper to get our message across, check out the great information from Toronto's mobile conference - Canada has a way to go in this area. Interactive mobile marketing gets targeted relevant messages to the right audience. Strict regulations are limiting mobi-spam. Lets fight

Three Cheers for Canada Post’s Green Policy!

Written by beth in May 13th, 2008  
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Posted in: General Information     
Montreal Gazette reviews Canada Post's new green strategy that addresses the environmental impact of direct mail. Red Dot is interviewed and challenges newspapers and phone book companies to follow Canada Post's leadership. 63% of Canadians surveyed say they often consider the environmental impact of paper-based mail. Check out Canada Post's

Special thanks to letter carriers who have supported Red Dot!

Written by beth in April 29th, 2008  
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Posted in: General Information     
We have just heard about a letter carrier on the East Coast who was terminated for carrying out the Consumers Choice option as requested by his customers.Please send comments of support for letter carriers who are helping carry out this policy – even though they are giving up their own

Kudos to Canadian Tire

Written by beth in March 27th, 2008  
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Posted in: General Information     
http://www.canada.com/vancouversun/news/business/story.html?id=b7fad547-718a-4d56-9835-74f72ff9ea26&k=78247 Three cheers to Canadian Tire who just saved 30,000 trees with their decision to move their catalogue online. Their last print run was 6 million copies. Maybe we can encourage them to re-evaluate their flyer distribution too! Go green!! And in keeping with our values at Red Dot -- a

Forests Not Phone Books!

Written by beth in March 23rd, 2008  
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Posted in: General Information     Tags: Consumers Choice, red dot, Wasteful print practices
My friend Monika Sheardown, GreenDreams Productions (and a few other Red Dot bloggers) reminded me to get going on urging companies to provide a "Consumers Choice" option for Phone Books. Does anyone still use them? We figure only seniors are reading them but unfortunately the phone books have become

Gratitude as We Welcome Spring

Written by beth in March 23rd, 2008  
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Posted in: General Information     Tags: , gratitude, red dot
On this holiday weekend I am reflecting on our many blessings -- family, food and friends. Last night, my friends' daughters sang grace at our Easter celebration. It dawned on me, why do we reserve "grace" only for food? Why don't we say a blessing each time we hop

Ideas for Real Estate Agents

Written by beth in March 18th, 2008  
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Posted in: General Information     
I welcome feedback from real estate agents interested in transitioning from their post card-based marketing strategy. I have heard that some Vancouver agents send 10,000 post cards per week. That is expensive! I would love to hear the measured ROI. Here are some suggestions: Make a list of the past 12 months
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    Print advertising has a huge environmental footprint and often only a 1-3% uptake on the offer. The good news is we can say NO! And our collective voices will encourage advertisers to re-evaluate their current marketing strategies and transition into more effective customer-focused and community-based initiatives.

    Launching a successful social marketing campaign is the best way to make this happen. That means we are counting on your help to spread the word and continue to make the Red Dot Campaign a success!

 

  • Lipstick on a Pig!
  • Canada Day E-Thank You to Canada Post
  • June ‘08 Canadian Geographic printed with 20% wheat fiber
  • Mobile marketing is so much fun!
  • Three Cheers for Canada Post’s Green Policy!
  • Special thanks to letter carriers who have supported Red Dot!
  • Kudos to Canadian Tire
  • Forests Not Phone Books!
  • Gratitude as We Welcome Spring
  • Ideas for Real Estate Agents

 

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Recent Entries

  • Lipstick on a Pig!
  • Canada Day E-Thank You to Canada Post
  • June ‘08 Canadian Geographic printed with 20% wheat fiber
  • Mobile marketing is so much fun!
  • Three Cheers for Canada Post’s Green Policy!
  • Special thanks to letter carriers who have supported Red Dot!
  • Kudos to Canadian Tire
  • Forests Not Phone Books!
  • Gratitude as We Welcome Spring
  • Ideas for Real Estate Agents

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