FACTS ABOUT UNADDRESSED ADMAIL
Who likes Junk Mail?
A recent Canadian Marketing Study quoted in the Flyer Distribution Standards Association newsletter suggests that :
- 67% of Canadians are not interested in flyers and advertising that comes in the mail.
- 25% of Canadians discard them without reading.
How many Canadian Residents have already opted out?
Based on urban counts, 5% of Canadian households have already chosen to say NO to admail1. Let’s spread the word to remind others of their choice. In this way, households who want offers can receive them, and those of us who don’t want offers, will not. In effect, we create a “human filter” so that offers get in the hands of those who want them. We are helping increase response rates and advertising efficiencies, reducing the waste in our lives, and saving forests in the process.
Canada Post's Consumer's Choice Program Helps Save Paper!
Canada Post’s Consumer's Choice option makes it so easy for consumers to opt out of admail. And even better, Canada Post decrements their database each time an individual opts out. Advertisers use Consumer Choice numbers when they calculate print quantities. Over time, our choice to opt out will make a positive impact by reducing print quantities.
Canada Post’s account reps also provide their clients with GeoPost targeting services to help their clients receive an even higher return on their marketing investment -- reducing print quantities in the process.
What about other distributors such as Community Newspapers and Independents?
The Red Dot Campaign has started a national discussion about waste in advertising. We hope the message encourages other distributors to be mindful of our choice. We will be launching "Forests Not Flyers" and "Forests Not Phone Books" in the coming weeks. Stay tuned! Leave your suggestions on our blog.
What are the environmental impacts of Unaddressed Admail?
1www.Canadapost.ca – Household Counts minus Consumer's Choice based on urban counts
Great idea for reducing admail in apartment building is found on Vancouver-based Change Everything blog.
Check out Forest Ethics' Do Not Mail campaign launched in the US. Stay tuned, Canadian content coming soon!
No Junk Mail Signs based in the UK has a lot of facts about Junk Mail. http://www.nojunkmailsigns.com/fast_facts.htm
This Canadian has done excellent research on reducing junk mail.
Clean Calgary Association
Stay tuned for more interesting links to come.