Montreal Gazette reviews Canada Post’s new green strategy that addresses the environmental impact of direct mail. Red Dot is interviewed and challenges newspapers and phone book companies to follow Canada Post’s leadership. 63% of Canadians surveyed say they often consider the environmental impact of paper-based mail. Check out Canada Post’s new website announcing their “Green Strategy”. Lets keep spreading the word to reduce the environmental footprint of print advertising. Have a great May 24 weekend!

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